Business is back to a buzz in one of the Gold Coast’s stylish suburbs
OOZING luxury, Main Beach is an affluent, beachside suburb on the Gold Coast packed with up-market eateries and grand boutiques.
Socialites are often seen wandering down Tedder Ave or lunching at the yacht club while at the glimmering Palazzo Versace Hotel, celebrities are checking in. Previous guests have included Justin Bieber, Chris Brown, Beyonce and Johnny Depp.
Gold Coast fashion stylist Elizabeth McMahon describes the area as a stylist’s haven.
“If I need an outfit I can just leave my apartment and walk downstairs to find something, most of the shops stock international luxury brands and well-known Australian brands so it is never hard to find something I really like,” she says.
“Occasionally I do have fashion high teas at my apartment, and we showcase clothing from the local stores on Tedder Ave.”
With Saturday markets held at Marina Mirage, Elizabeth says the suburb is a treasure.
“I moved to Main Beach four years ago, but before that my friends and I always came here to dine, shop and enjoy the clean beaches,” she says.
Main Beach is home to SeaWorld which draws in crowds all year round. Mike Batterham
“Main Beach glitters at night and has a really dreamy feel with the street lights.”
Ray White Main Beach sales agent Paul Collins has been living and working in the area for 25 years, running a restaurant on Tedder Ave in his younger days.
“It is such an accessible area and that is on the top of the list of everyone who comes to buy in Main Beach,” Paul says. “They just want to walk to get to the beach or the shops.
“In the past, the suburb was a surfer’s hangout but a sophisticated crowd has moved in.”
Paul believes half of all residents in Main Beach are retirees while the other half are young families and couples.
With apartments dotted along the coastal strip the area is modest in scale compared to Surfers Paradise.
The beach views look out to Versace. Photo: Mike Batterham
Paul says in comparison to Surfers, the number of high-rise apartments are much less, which makes the suburb exclusive.
“There are just over 3000 apartments in Main Beach and there are over 23,000 in Surfers Paradise,” he says.
“There are a lot of owner occupiers buying these apartments, the trend of letting them out isn’t popular anymore. People are much more interested in renovations and creating a liveable space with stylish decor.”
High-profile celebrities and socialites are known to check-in at Versace. Photo: Glenn Hampson
While there are new restaurants embracing the suburb, the old bathing pavilion retains its charm. Located on McArthur Pde next to the Southport Surf Life Saving Club, Pavilion 34 has been transformed into a relaxed beach cafe.
Main Beach Progress Association secretary Georgie Brown says the area is buzzing with events.
“The area had its heyday in the early 2000s, it was the place to go and it has had a bit of a slump in the past few years,” Georgie says. “There have been fashion parades and, of course, the Gold Coast 600 which attracts big crowds. Our club is working on getting new businesses back on Tedder Ave, a lot of them closed down a few years ago because rent was getting too high.”
As well as the social events in the area, Main Beach is an entertainment precinct with Sea World and HydroFly wowing tourists.